The Value of Artificial Intelligence in CRM
What’s unknown or hidden is always feared, but once the curtain is lifted, the uncertainty vanishes. Years ago, people feared Artificial Intelligence (AI) but now after recognizing AI’s capability people are warming up to AI. Currently AI, with its immense potential, is making its presence felt in almost every industry, including CRM. By employing AI in CRM, it can provide timely response, promoting effective interaction between the customer care agent and the customer.
Whenever a customer care agent gets a call regarding queries, the agent has to analyze the entire customer profile before answering the customer. This process is time-consuming and reduces the interaction rate between the customer care agent and the customer. There are even cases where customers disconnect the call, tired of waiting for a long time. By integrating AI into the customer care systems, a major transformation is taking place in the CRM arena. With AI’s quick data analysis capability, all the individual customer profiles can be analyzed in a fraction of second with greater accuracy reducing time and enabling better interaction. Moreover, AI can also predict customer interests based on their online history and send timely notifications enabling productive experience. Additionally with AI, customers can also enable automated service.
Recognizing AI’s ability, a myriad of companies are now planning to employ AI in their CRM operations. Top-notch companies like Microsoft, Oracle, and Salesforce expect that AI will make a huge difference in CRM.
STULZ and TSI Join Hands to Design Modular Data Center Solutions
By Chris Tjotjos, VP, Cisco Solutions Practice, Black Box...
By Laura Jackson, Sr. Manager-Risk Management, ABS Consulting
By Jason Cradit, VP of Information Systems, Willbros Group
By Steve Garske, Ph.D., Senior Vice President & Chief...
By Roman Trakhtenberg, CEO, Luxoft
By Renee P Wynn, CIO, NASA
By Mike Morris, CIO, Legends
By Louis Carr, Jr., CIO, Clark County
By Andrew Macaulay, CTO, Topgolf Entertainment Group
By Dominic Casserley, President and Deputy CEO, Willis...
By Dave Nelson, SVP-Portfolio Lead, Avanade, Inc.
By Michael Cross, SVP & CIO, CommScope Holding Company Inc.
By Pauly Comtois, VP DevOps, Hearst Business Media
By Dan Adam, CIO, Extreme Networks
By Matt Schlabig, CIO, Worthington Industries
By David Tamayo, CIO, DCS Corporation
By Scott Cardenas, CIO, City and County of Denver
By Marc Kermisch, VP & CIO, Red Wing Shoe Co.
By Brian Drozdowicz, VP, Digital Services, Siemens...
By Les Ottolenghi, EVP and CIO, Caesars Entertainment